A client project for Toyota/Lexus through Czarnowski, built for the Lexus booth at Barrett-Jackson 2020 in Scottsdale, Arizona. A dedicated portion of the booth was reserved for the LFA, and the brief called for a simple but compelling interactive engagement to anchor that space.
The experience was built around Lexus-supplied graphics and audio. In its rest state, a looping edit plays across the display, drawing from LFA development milestones, engineering detail, and performance footage. The center screen represents the LFA's dashboard and digital cluster. When a visitor presses the start button, the experience shifts register entirely — the LFA's V10 fires, the audio fills the booth, and the visuals respond in kind before the experience returns to its loop awaiting the next interaction.
My director handled the primary audio and visual editing. My contribution covered the programming and interactive development that tied the experience together, as well as on-site support for the physical installation and live testing at the event.
